Introduction
The sloping economy and decrease in the disposable incomes of households it has given a rise to higher competition, which make is very important to for any business to stand-out, control cost while also marketing your business
E-Commerce takes the traditional business by a storm
We live in a world where the traditional ways of customer management is beaten down by the the digital stores. Mainly because of the convenient to the door delivery of online business . An application is also a direct means of communication direct communications between the client and the business which in-turn brings in valuable information such as demographics, geographical locations and shopping behavior. The same then help business to understand the demand scale of their products in different locations . This Direct link between the business and the consumer also helps in developing a long their brand image for the business i.e. once a consumer direct purchases something from the application, their upcoming product already has a potential buyer.
The simple math behind an e-store vs traditional stores
Traditional store require space and personnel along with very heavy display inventory which makes running cost of the business a deeper cut, on the other hand having an online store does not have that kind of a fixed expenditure which make the ROI (return on investment ) significantly lower.
Stand Out with the always available Online store (24×7)
Also in this online era most of the products are always available on the mega online stores, having an application of our own allows a business to stand-out. Having a application is not only having a platform to sell one’s products and services but also a platform on which the companies advertisements and promotions can be done. Another key aspect is that the online stores are always available 24×7 which makes the store available whenever the mood of shopping kicks-in
Marketing other product when you sell your flagship products
An application allows sending push notifications to the smartphones, according to statistics push notifications is among the highest visibility marketing spaces. It is so effective that the 7/10 smartphone users definitely notice any push notification. An application has a far larger reach when compared to traditional businesses i.e. a product on the online store can be viewed and purchased by thousands of people at the same time. Besides this if you manage to bring in heavy amounts of traffic to your business application you can open another stream of revenue by taking advertisement or else you can simply save on your social media marketing budgets. Applications can be great payment aggregators in the sense that it allows a customer to pay in whatever form they want to which is a major plus in this digital payment era.
Key Takeaways in conclusion
A successful application can bring in tremendous amount of volumes to ones business which can help in a big scale-up or can be a step towards business expansion.
All said and done! one of the key benefit is also that a mobile application helps in cost reduction to a very large extent in the long run for e.g. an application for your business is a win-win scenario an helps in a big scale-up or can be a step towards business expansion.
