With billions of internet subscribers worldwide, the consumer for digital market is increasing rapidly. A digital transformation has the capability of changing the future for almost all businesses of various sectors since the consumers are strongly embracing digital technologies, especially during the covid-19 outbreak where it is difficult to reach out to your prospective buyers. Having an online presence lets you stay in the game as people have now started to purchase from the comfort of their homes.
There are endless benefits and reasons why Auto dealers need to transform digitally.
Let us discuss some of the reasons and benefits of the same:
One of the biggest reasons to transform your business digitally is because it reduces your cost significantly. For example, if the orders are received online it reduces the need for customer service staff and since the number of staff members can be reduced, the cost for office space and office related expenses can also be reduced. These saved funds can be spent on rather important aspects such as expansion of your business.
Keeping your business open 2-3 times longer can do so much benefit to your business but it is nearly impossible for Auto dealers to keep their business open and running each day. In such a case, having an e-commerce website can be a boon because then your clients can read about your products and services anytime and anywhere and can obviously make purchases. Making it available 24/7 can boost your sales to another level. The biggest example can be taken of Maruti Suzuki when they announced a five-fold increase in sales through e-commerce website which is now actually 20% of their total sales.
With your offline business, you are restricted with your customers for whom it is possible to physically visit your store. By having an online presence you can expose your products and services to literally thousands and millions at once. Global market can be your target and you are not just limited to making sales locally.
Resolving the problems of your customers and answering your customer queries personally can be time consuming. It takes a lot of your time and it may also irritate your customers. Online business can help you answer questions, solve problems in a fraction of seconds. You can create a separate FAQs (frequently asked questions) section once and for all for every commonly asked question. By doing this you save time and can spend the same time working on generating revenue for your business instead of being stuck with the repetitive customer service issue.
In your traditional offline business, it requires you to be physically present at your store most of the time. It does not allow to manage work remotely while the benefit of taking business online is that the work can be managed from anywhere around the world and thus makes it easy to be managed.
It is observed that modern consumers look at companies in a negative light if they cannot find their presence online therefore modern businesses must ensure they are not left behind and stay relevant.
An online presence is one of the most precious investments a business can make especially in this pandemic. The pandemic has enabled consumers to enquire more digitally in the last 6 months.
