In these covid-19 pandemic times, people would consider ordering food at home safer than stepping out for meals and snacks. Most people however prefer ordering in rather than going out. You can blame it on laziness. It is said that food delivery apps may soon replace grocery shopping in stores and dining out.
While partnering with existing food delivery apps might seem like a boon to you but it may turn into a curse sooner than you would know about it.
Let me explain in detail what I mean by the word ‘curse’ to you and why restaurants should invest in on-demand food delivery apps?
While partnering with food delivery apps you will have to play the game according to their rules and in cases you may or may not be the rule maker and hence your delivery partner may change the rule at any time leaving you with no other choice but to play along. Having your on-demand food delivery app will eliminate the need to depend on others.
A delivery partner works with various other restaurants, cafes and food joints. They may also be working with your competitors in the market. Therefore, it can be possible that they may not prioritize your order over others and may also provide a bad delivery service which will affect the name of your brand. By having an on-demand app you can ensure that your customer experiences the best services.
While ordering food on existing delivery apps, people often do not pay heed to the restaurants they are ordering from, they will only focus on the app they’re ordering from and therefore, all the credits go to them instead of your restaurant. This problem can be easily tackled by developing your own app. It helps in building your own loyal customer base and people will become more aware of your brand name.
Like discussed in the above points on how by partnering with existing food delivery apps you cannot really play the game according to your rules and how it could affect various aspects. Developing your on-demand app can make you the ruler of how you choose to generate revenues. It could either be by charging extra fees for fast deliveries, paid advertisements, etc and can also attract customers by providing special offers on subscriptions, free-delivery and other seasonal offers.
In conclusion, developing an on-demand food delivery app can be a tedious process which can be tackled with a complex approach. On demand app must be capable of meeting the needs and the expectations of the people. With the correct approach and by analysing the challenges of food delivery apps you can overcome any problem you may face.
