With the growing e-commerce business demand in the B2C many B2B business are getting more and more interested in e-commercializing their processes,Howsoever not all the aspects of both the businesses is the same, there are certain key differences which have to be considered.
More Customizations
In the world where ecommerce has made more and more varieties available on a click of a button it is highly competitive, However in the B2B business model requirements are pre-defined and specific and hence the sale of alternative products may not be as “salable” in the pretext of things. However there is lesser competition on the B2B supplier front which make alternative products less evident.
Pricing Power
In the B2C business pricing power can be in the hands of the consumers, however in the B2B business where specifics and flowcharts are a general part of operation pricing is determined mainly after a lot of detailed discussions moreover the vendor has different pricing for different partners.
Customer Relationships
Building a relation with a customer in the B2C segment is far less complex when compared to the B2B segment, in the B2C segment a relation can be simply developed by sending a feedback message, on the other hand in the B2B segment there are multiple factors like line of credit, number of years, personal factors and consistency etc. and hence building relations/equations are far more complex on the b2b front.
Marketing
The online marketing theories in B2B is very different in the B2B vs the B2C segment, in the B2C segment profit maximization and sales is the eventual goal whereas in the B2B segment economies of scale come into the picture and hence the creatives of marketing differ.
In conclusion it can be said that the B2B e-commerce more stiff and rigid in comparison with the B2C business. Moreover it is also evident that factors like marketing and client relations and pricing power differ between the two. Also, B2B is working more on economies of scale where margins are more in the B2C segment. It can also be said that e-commerce is rising but still is very less evident in the B2B business model, in the B2C business model even small scale vendors are e-commercialization their business which is growing by the minute.
